Creating the ALM Cleaning Brand: A Fresh Approach to Home Cleaning

When we set out to build the ALM Cleaning brand, our focus was clear: to create a home cleaning service that feels safe, welcoming, and genuinely trustworthy. Unlike many cleaning companies that serve both commercial and residential clients, ALM Cleaning was intentionally developed without any ties to the commercial cleaning sector. This distinction was vital—our goal was to ensure people felt completely at ease inviting ALM into their personal living spaces.

One of the key concerns among homeowners is the use of harsh chemicals often associated with commercial cleaning services. Such products can be harmful to families, pets, and the environment. ALM Cleaning was founded on the principle of eliminating these risks. We carefully selected techniques and products specifically designed to avoid the chemical-heavy solutions common in the commercial industry. This commitment reassured our customers that ALM’s approach prioritises their health and safety above all else.

To visually communicate this friendly, non-commercial spirit, we crafted the ALM brand identity to be bright and welcoming. Our colour palette and logo feature light, fresh tones that evoke cleanliness without sterility, while our messaging emphasises warmth and trust. Every aspect of the brand reflects an inviting presence—one that feels more like a helpful neighbour than a faceless corporation.

By deliberately distancing ALM Cleaning from commercial cleaning practices and focusing on gentle, effective home cleaning, we built a brand that resonates with families who want the right choice for their homes. ALM is more than a cleaning service; it’s a partner committed to creating a healthier, happier living environment.